My work / Capitus
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Client feedback
“ Dave has created our new website, we wanted something professional, yet fresh and easy for people to use and find information and that is exactly what he has delivered. We have never met and always worked online together and his attention to detail and his straight-forward way to communicate were at first quite disconcerting but our website is excellent and I am really proud of what our collaboration has produced. ”
Mylène Rhodes - Capitus
Capitus are experts in tax allowances on commercial property and specialise in all things to do with tax allowance on property.
Requirements
Capitus wanted to take their first steps online, and provide an information resource for all of their target audience groups. Having no online presence affected their marketing, their ability to speak to potential clients, and their communication with other professionals involved in capital allowances. They wanted a site that would not only keep people up-to-date with the changes in their ever changing industry but also one that would identify them as industry leaders in their field.
Solution
Using a selection of information gathering and project scoping exercises which made use of documentation designed for this purpose, I prioritised the content and defined the goals for the site – to target information at specific groups, to provide an online resource of information, to position Capitus as industry leaders and experts and to act as a professional marketing tool. The solution made use of a database to allow for cross referencing of information on the website.
