My work / Jenny Bristow
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Jenny Bristow is one of Ireland’s most celebrated local good food ambassador’s, TV cooks and cookery writers whose cookery programmes have travelled the world.
Jenny needed a online presence to support her reinvention as Northern Ireland’s good food ambassador and was also interested in how she could generate revenue using the new and wonderful world wide web.
Over the years I put in place a variety of marketing, commerce and social features including by far the most popular a searchable recipe database. The site also included an eMarketing solution. There are equally as many features that were not implemented, it seems the world of the celebrity is a quagmire of red-tape and inertia.