Recent Case Study
The Back Shed - Restaurant & Bar
Situated in Antrim Town the Back Shed and Cova Inn Complex, has long been a favourite of the locals providing a venue for a good night out, and serving mouthwatering pizza. Ulick came to the realisation that it was time he got his foot on the bottom rung of the internet ladder or he would be left behind by the competition
The Deliverables
Web Design, PPC, SEO, Video, Web Strategy, Web Development, CMS, Training, Photography
The problem
All around him Ulick perceived the technological progress being made year in and year out, and realised his business was in serious need of some expert advice on web strategy. In particular how to leverage all these technological advancements when it came to his bottom line. Get more people in the door Dave!, was his brief
The Solution
I designed and build a responsive (mobile friendly) website that was content managed. The site had full html menus (not PDF's) to make them more mobile friendly. The site also had an updateable events section, daily Specials and promotions. In addition we set up an email marketing campaign that included automated invites for birthday drinks, QR Code promos and a full social media package which involved producing a promotional video
The Result
Business has started to pickup and there has been continued investment across all aspects of the business. **UPDATE:** The business has recently been sold to new owners who have decided not to use the website which is no offline!
Promotional video
I shot a short promo piece showcasing the 4 venues within the complex.
Was the project a success?
We set some targets before the project began to help us determine if Ulick's money was well spent. Here are some numbers since the website went live
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Fantastic web professional and our valued web partner. In today's on line world just knowing what is in, what is going to be the next big thing , what's going to be on your laptop, your tablet device, your smart phone and your wrist!, it's a mine field. Its like looking at a bullet train and thinking how do you get on? Well for us the solution was working with Dave Harrison, We spoke to Dave after getting a recommendation from Sue Spencer. Dave not only designed and built our web site, but his advice and direction throughout the project where invaluable and his continued support/mentoring and integrated marketing expertise have added value well beyond our expectations. We are gradually incorporating all the internet has to offer into our business and are finally able to really engage with our customers.
Ulick O'Donnell / Owner / The Back Shed & Cova Inn
